It was 1997. I was 14. My brother got me a job at Canadian Select Farm Foods.
It was one of the best jobs I ever had.
The thing that made this job unique was the compensation. If I remember, you would start at minimum wage ($6.85/hr).
But you'd move up brackets as salespeople gave presentations based on your leads. Moving up translated into higher hourly for your entire pay period.
They gamified the job, and I loved games.
There were two primary strategies in the call center.
This strategy involved phoning someone and giving the pitch. Once a prospect objected, you'd work to overcome it.
For example, they taught us about the benefits of the chemical-free beef we offered (which they didn't refer to as organic back then).
It was the classic strategy that they taught when you first joined.
This strategy was the complete opposite. It involved never trying to overcome an objection. Instead, it was all about speed and volume.
The goal was to find someone agreeing to a presentation on as little information as possible.
I don't know where I learned it, but I became the #1 salesperson once I started executing that strategy.
I made not $6.85, but $18.85, or even $20+/hr, HUGE cash for a high school kid. I was making over $1000/month.
Even my dad (who I lived with then) saw how much I was making and forced me to pay rent!
Need I say more?
If I got on the phone with you and gave my intro pitch, I could sense whether the call would convert.
Instead of waiting for them to hang up. *I would*. That's right; I would hang up on my prospect and move to the next one.
I had done 2x-3x more phone calls than the next person by the time I had optimized this tactic. It was exhilarating. I remember hearing other people trying to overcome objections. I'd make two more calls before they got through their script.
And when the salesperson visited, they converted at a higher rate.
Because of my minimalist approach, there was zero chance of setting the wrong expectations. If they asked me questions, I'd respond: "The sales person who visits will have a comprehensive overview."
I got new computers, high-end graphics cards, skateboards, and new clothes.
I liked it so much I even started to recruit my other high school friends.
Although a sweet high school job, it wasn't meant to last. When I moved to another city (Barrie to Ottawa), I had to give it up.
Until next time!